A pivotal and newly created role for a creative and talented Content Marketing Specialist. Involving the curation, creation and distribution of valuable and relevant marketing content for a provider of learning and development solutions specialising in change and transformation.
Stand out from other candidates, with the LPI’s Capability Map see how
Responsibilities
- Develop and modify high-quality content including articles, blog posts, social media posts, newsletters, e-books, videos and infographics
- Design and execute a strategic content plan aligned with company goals, targeting specific customer segments
- Conduct keyword research and implement SEO best practices to enhance content visibility and search rankings
- Analyse and understand the target audience and ICP’s including CEO’s, HR Directors, Chief People Officers and Heads of L&D/OD, to create personalised and relevant content
- Plan, schedule, and manage content publication to ensure a consistent flow of fresh content
- Monitor and analyse content performance using analytics tools, presenting metrics such as traffic, engagement and conversion rates
- Collaborate with the leadership team to ensure content aligns with brand messaging and objectives
- Keep up-to-date with industry trends, news and competitor activity to produce timely and relevant content
- Interact with target audiences on social media, forums and other channels to foster a loyal community and encourage user-generated content
Skills
- Excellent writing and editing skills, with a keen eye for detail
- Familiarity with SEO strategies, keyword research and analytics tools
- Proficiency in HubSpot and Wix is an advantage
- Strong organisational and time management skills
- Creative thinking and problem solving skills
Experience
- A minimum of two years of experience in a similar role with a focus on marketing related content
- Proven experience in content marketing, copywriting or editorial roles within a digital marketing setting
- Experience of creating compelling content relating to business skills e.g. leadership, change, transformation is an advantage
Education
- Bachelors degree in Marketing, Psychology, Communications, Journalism or a related field
Apply now
Your recruiter
Barney Heath
Barney is a dedicated recruiter, who is enthusiastic and meticulous in his approach. Barney recruits for roles across L&D, with a particular focus on learning technologies roles. If you need to speak with a recruiter about learning tech roles, Barney’s the one to call.
Talk to Barney Heath
