Are you an experienced Marketing Manager who thrives in a fast-paced start-up environment? If so, this could be the role for you!This is a brilliant opportunity to join a thriving and growing software company with a newly established marketing department. The role will focus on driving awareness of the SaaS based products and generating leads through engaging marketing campaigns.This role is office based 5 days a week in Cheshire. Relocation packages are available for those looking to relocate for the role.
This job aligns to the LPI’s Capability Map see how
Responsibilities
- Implement marketing strategies with an emphasis on lead generation and product positioning
- Collaborate with internal sales team to develop compelling content to promote product
- Create digital marketing campaigns for Google and social media accounts, including LinkedIn and Youtube
- Execute marketing campaigns to drive awareness and generate leads
- Assess performance metrics to align with growth goals and refine marketing approaches as needed
- Execute market research to discern trends, customer demands, and competitors, shaping marketing strategies
Skills
- Collaborative team player
- Effective communicator, proficient in verbal and written interaction with the ability to articulate complex solutions quickly
- Strategic thinker with practical acumen
- Analytical thinker well-versed in data and measurement tools
- Resourceful problem solver skilled at identifying and implementing solutions
Experience
- A minimum of 4-5 years experience of working in a B2B marketing role within SaaS or technology
- Demonstrated success with digital marketing platforms, including CRM and analytics software to effectively manage and track marketing campaigns.
- Experience of delivering demand generation campaigns, generating leads and working closely with sales teams to drive conversions
Education
- Educated to degree level or similar within marketing
Qualifications
- Educated to degree level or similar within marketing
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Strategy and operations
Marketing and communications
4 – Strategic
Creating, communicating and delivering messages for L&D and learning solutions that demonstrate value for the business and its people, in support of a learning culture that encourages engagement of all parties.
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Your recruiter
Katie Beck
Katie is our recruitment team leader, supporting and guiding the team to find exceptional L&D talent for brilliant L&D opportunities. She possesses six years’ experience in L&D recruitment – across all levels of roles and all types of organisations.
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