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Digital Marketing Specialist

£35K-£40K Basic Salary

Location Home-based
Sector Learning Providers
Job type Permanent
Role Marketing
Job ref 2994
Benefits Pension

An exciting opportunity to join a fast-growing SaaS company who have an innovative, start-up culture and are looking for an ambitious self-starter who will contribute to the marketing success from day one. Working within a small team, this individual will have exposure to the whole marketing mix, from working on social media channels (both paid and organic) and email campaigns, to putting a creative and fresh spin on content development, research, and events marketing projects.

Stand out from other candidates, with the LPI’s Capability Map see how


Responsibilities

  • Collaborate with the Sales and Product teams to gain a clear understanding of product development and propositions
  • Utilise Google Analytics and understand the fundamentals of SEO and how it impacts content development across marketing channels
  • Responsible for creating and uploading inventive web content
  • Spend time planning, preparing, writing and posting content that contributes to the success of the marketing strategy
  • Responsible for coming up with new and innovative ways to promote the product
  • Monitor competitive posts and respond to relevant debates, acting as the ‘voice’ of the company

 


Skills

  • Excellent attention to detail
  • Ability to multitask and prioritise tasks
  • Strong professional communication and interpersonal skills
  • Strong copywriting skills
  • Basic design skills

Experience

  • An all-round interest in SaaS, e-learning or learning technology
  • 2-3 years experience within a Digital Marketing role
  • Demonstrable experience using a CMS e.g., WordPress Drupal
  • Previous experience working at a B2B marketing agency or B2B tech company
  • Direct experience of setting up, managing and optimising PPC campaigns LI, Adwords
  • Basic understanding of B2B strategies and marketing principles across tactics such as social, content marketing, email marketing

Education

  • MA or post-graduate diploma in digital marketing

Qualifications

  • Relevant digital marketing qualifications advantageous

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LPI Capability Map

If you plan to apply for this job, it may help your application to submit your Capability Map Competency Profile, in addition to your CV.


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Working with the Learning & Performance Institute

Blue Eskimo enjoys a unique relationship with the Learning & Performance Institute, as its nominated recruitment provider. And, as a company that’s accredited by the LPI, we operate within its guidelines and uphold its standards.

Find out more plus 20% off your LPI membership, when you register with Blue Eskimo