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Digital Marketing Specialist

£35K-£40K Basic Salary

Location Home-based
Sector Learning Providers
Job type Permanent
Role Marketing
Job ref 2994
Benefits Pension

An exciting opportunity to join a fast-growing SaaS company who have an innovative, start-up culture and are looking for an ambitious self-starter who will contribute to the marketing success from day one. Working within a small team, this individual will have exposure to the whole marketing mix, from working on social media channels (both paid and organic) and email campaigns, to putting a creative and fresh spin on content development, research, and events marketing projects.

Stand out from other candidates, with the LPI’s Capability Map see how


  • Collaborate with the Sales and Product teams to gain a clear understanding of product development and propositions
  • Utilise Google Analytics and understand the fundamentals of SEO and how it impacts content development across marketing channels
  • Responsible for creating and uploading inventive web content
  • Spend time planning, preparing, writing and posting content that contributes to the success of the marketing strategy
  • Responsible for coming up with new and innovative ways to promote the product
  • Monitor competitive posts and respond to relevant debates, acting as the ‘voice’ of the company



  • Excellent attention to detail
  • Ability to multitask and prioritise tasks
  • Strong professional communication and interpersonal skills
  • Strong copywriting skills
  • Basic design skills


  • An all-round interest in SaaS, e-learning or learning technology
  • 2-3 years experience within a Digital Marketing role
  • Demonstrable experience using a CMS e.g., WordPress Drupal
  • Previous experience working at a B2B marketing agency or B2B tech company
  • Direct experience of setting up, managing and optimising PPC campaigns LI, Adwords
  • Basic understanding of B2B strategies and marketing principles across tactics such as social, content marketing, email marketing


  • MA or post-graduate diploma in digital marketing


  • Relevant digital marketing qualifications advantageous

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LPI Capability Map

If you plan to apply for this job, it may help your application to submit your Capability Map Competency Profile, in addition to your CV.


Working with the Learning & Performance Institute

Blue Eskimo enjoys a unique relationship with the Learning & Performance Institute, as its nominated recruitment provider. And, as a company that’s accredited by the LPI, we operate within its guidelines and uphold its standards.

Find out more plus 20% off your LPI membership, when you register with Blue Eskimo