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Lead Generation and Marketing Executive

£25K-£30K basic salary

Location London
Sector E-learning
Job type Permanent
Role Sales and marketing
Job ref HW2688
Work hours full time

Our client, a leader in digital learning solutions, is looking for a Lead Generation and Marketing Executive to join their growing team. This person will be involved in marketing campaigns, research prospects and keeping the CRM up to date.

This role may suit someone who is a marketing graduate or someone looking to start a new career within sales and marketing.

Key responsibilities

  • Work with the Marketing Manager to create email marketing campaigns
  • Research prospects using Linkedin and other social media platforms
  • Make initial contact with ‘Heads of L&D’ etc. from a variety of sectors
  • Conduct analytics of marketing campaigns and suggest improvements
  • Generate ideas and actions to support ongoing business development activities
  • Stay abreast of the latest trends and developments within marketing


  • Any sales or marketing qualifications are desirable


  • Educated to degree level or equivalent in a relevant subject is desirable


  • 1-2 years in a commercial B2B sales or marketing position
  • Tenacious, possessing a high degree of personal initiative
  • Good communicator and able to build trust with all senior decision makers
  • An interest in marketing and learning is essential


  • Excellent written and verbal communication skills
  • Relationship building ability and research skills
  • Great time management and organisational skills
  • Fantastic persuasion skills
  • Adept at building rapport quickly

Working with the Learning & Performance Institute

Blue Eskimo enjoys a unique relationship with the Learning & Performance Institute, as its nominated recruitment provider. And, as a company that’s accredited by the LPI, we operate within its guidelines and uphold its standards.

Find out more plus 20% off your LPI membership, when you register with Blue Eskimo