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Digital Marketing Manager

£40K Basic Salary + Benefits

Location London
Sector E-learning, Learning and development, Learning technologies, Training
Job type Permanent
Role Sales and marketing
Job ref ED2756
Work hours 09.00 - 17.00

We have a rewarding opportunity to join an award-winning learning provider as a Digital Marketing Manager.

You’ll be passionate about all things digital and work with internal and external teams to create compelling campaigns.

Key responsibilities

  • Develop and maintain extensive knowledge of the current marketing trends
  • Build effective partnerships with internal teams and mentor other members of the team
  • Monitoring of all marketing materials to ensure consistency of the core client value propositions
  • Create, manage and implement digital marketing campaigns within budget
  • Work with external agencies to build a strong and collaborative relationship
  • Design and deliver the marketing plan across both digital and events
  • Write compelling copy for a number of formats
  • Develop new content campaigns
  • Oversee the social media strategy

Qualifications

  • CIM qualification advantageous
  • IDM qualification or similar

Education

  • Degree in Marketing or Business-related subjects

Experience

  • Experience in the Learning and Development sector is advantageous
  • Demonstrable experience successfully implementing world class initiatives, campaigns and client events
  • Skilled in the use of Adobe Indesign, Photoshop and MS PowerPoint
  • Demonstrable experience of digital marketing
  • Previous experience using LinkedIn, Salesforce and other marketing software

Skills

  • Able to work within budget
  • Skilled in keeping digitally aware in delivering activity and campaigns
  • Exceptional project management skills
  • Skilled in the use of Salesforce
  • Able to use digital email automation programmes e.g. Mail Chimp, Dot Mailer, Pardot etc.
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Working with the Learning & Performance Institute

Blue Eskimo enjoys a unique relationship with the Learning & Performance Institute, as its nominated recruitment provider. And, as a company that’s accredited by the LPI, we operate within its guidelines and uphold its standards.

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