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Head of Marketing

£65K-£80K Basic Salary + Excellent Benefits

Location Southeast, Home Counties
Sector E-learning, Learning and development, Learning technologies
Job type Permanent
Role Sales and marketing
Job ref AS2878

A great opportunity with a successful and growing software (SaaS) vendor looking for a ‘tech savvy’ Digital Marketing Manager to join their marketing team.

The role will involve creating and setting the digital marketing strategy, leading and mentoring the marketing team, creating and managing outbound marketing campaigns, webinars, digital content and managing (Google) analytics and SEO.

Key responsibilities

  • Ownership of the marketing operation and all related websites, content and activities
  • Manage and develop the marketing website and all related content and search activities
  • Track and optimise all relevant marketing metrics
  • Leading on all email acquisition and nurture campaigns
  • Help to define and shape the marketing strategy with a focus on continuous improvement
  • Utilise the CRM to track and segment leads, opportunities and communicate performance against KPI’s to the senior management team
  • Management of marketing metrics using Google Analytics and other SEO tools


  • A relevant marketing related qualification is preferred e.g. Diploma in Digital Marketing, Digital Marketing Degree BA (Hons)


  • Educated to degree level or equivalent is essential


  • Several years of digital marketing experience with responsibility for both operational and strategic elements
  • Experience within and/or strong knowledge of digital learning or learning technology
  • A genuine interest in and passion for Learning and Development (L&D) and e-learning, learning technologies
  • Demonstrable experience using marketing automation tools such as Marketo, Pardot or HubSpot
  • Commercially astute with experience of managing marketing budgets (P&L)
  • Experience of website management including content, SEO and marketing campaigns
  • Content Management Systems experience e.g. WordPress
  • Experience of working in a fast-paced, agile environment
  • Proven ability to track and manage KPIs and effectively report on success (ROI)
  • Experience of tracking leads and opportunities via CRM’s
  • Experience of planning and delivering high quality events (webinars, seminars, conferences etc.) with demonstrable results
  • Leadership and management experience is preferable


  • Good knowledge of content marketing across multiple channels
  • Deep analytical and creative knowledge of Google AdWords and LinkedIn
  • Confident at writing high quality, engaging copy across search, display and social
  • channels
  • Good leadership and management skills
  • Excellent communication and stakeholder management skills
  • Strong attention to detail

Working with the Learning & Performance Institute

Blue Eskimo enjoys a unique relationship with the Learning & Performance Institute, as its nominated recruitment provider. And, as a company that’s accredited by the LPI, we operate within its guidelines and uphold its standards.

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