Blue Eskimo

Transformation and challenges in Learning and Development: Key Findings from our 2025 Industry Survey

Highlights from the 2025 L&D Blue Eskimo Work and Salary Survey Report

Our latest Work and Salary report highlights a learning and development sector navigating significant transformation amidst economic uncertainty, rapid technological advancements and shifting work patterns.

Despite challenges such as budget constraints, increased redundancy risks and concerns over career progression, there are clear opportunities for both individuals and organisations to thrive.

L&D Budgets remain under pressure

71% of L&D professionals expect budgets to decrease or remain the same in the coming year. This does mark an improvement from 2024, when 85% anticipated no budget growth or budget reductions. Optimism is growing, with 28% now predicting budget increases compared to just 15% last year. Fosway Group’s recent findings echo this cautious shift, noting a slight uptick in investment towards upskilling re-skilling initiatives.

While economic challenges persist, the increase in budget optimism and AI adoption signifies a turning point for L&D as it transitions into a technology-driven future.

L&D Qualifications: leading by example

In a time of change, job losses and macroeconomic challenges, the focus on personal development within L&D has never been more relevant. This is mirrored here, with the percentage of respondents holding specific L&D qualifications rising from 52% to 70% this year, with 86% stating that these credentials have helped their career development. This trend aligns with broader industry data, such as a recent ICF study reporting a 54% global increase in qualified coach practitioners.

The 2024 LinkedIn Workplace Learning Report also highlights a growing focus on career development, with helping employees advance now ranking as the third highest priority for L&D teams – up from ninth place the previous year. This suggests that L&D professionals are prioritising their own growth and leading by example, reflecting a commitment to personal development despite challenging times.

Is Generative AI reshaping decision making?

The impact of ‘Gen AI’ in L&D is a nuanced topic. Research by Donald Taylor and Egle Vinauskaite shows that while adoption is growing - rising from 5% in 2023 to 9% in 2024 - extensive use remains limited. Interestingly, data analysis to support decision-making has emerged as the third most-anticipated benefit of AI, a notable addition to priorities from previous years. This reflects the rapid evolution of AI technology and its gradual integration into L&D strategies.

Our survey echoes this trend, with a majority of L&D professionals (62%, up from 58% last year) viewing Gen AI as a positive and helpful development, though 28% still see it as a potential threat. The perception of AI often varies by role, with those focused on creative design and content development more likely to feel its disruptive potential. Taylor and Vinauskaite’s findings reinforce this, highlighting faster content creation, improved efficiency, and reduced costs as the top two expected benefits of AI in L&D. The recent LinkedIn Workplace Learning Report 2024 adds another dimension, revealing that 4 in 5 professionals want to learn how to use AI in their roles. This suggests that, whether or not AI becomes widely adopted within L&D as a function, the onus will fall on L&D teams to equip other business areas with the skills to harness AI effectively. Investing in targeted upskilling, especially in AI-related competencies, can help future-proof L&D strategies.

Focus on career progression

Nearly half of our respondents feel that there is limited or no opportunity for career growth in their current roles. Organisations would be wise to prioritise structured career pathways, mentorship programs and upskilling initiatives to retain talent and foster professional development.

Work-life balance and hybrid models

While many respondents are satisfied with their working arrangements, achieving a sustainable work-life balance remains a work in progress. Hybrid work models are becoming the norm, but organisations must continue refining these arrangements to balance productivity and employee satisfaction.

Leveraging professional network

With 14% of respondents securing roles through personal connections, the value of a strong professional network cannot be overstated. Building and nurturing relationships within the industry remains a vital strategy for job seekers and career development.

Opportunity for growth

As optimism around L&D budgets grows and AI integration becomes more widespread, there are significant opportunities to innovate and enhance learning strategies. Organisations that invest in emerging technologies and align with market trends will be well positioned for success

Upskilling and adaptability

Staying competitive in a rapidly evolving market demands that L&D professionals keep their skills relevant. Embracing continuous learning and obtaining up-to-date qualifications are crucial for career advancement.

Conclusion

Our survey this year highlights a sector in the midst of significant transformation. Despite economic challenges and budget constraints, there is a growing sense of optimism, particularly with the increasing adoption of AI and a focus on upskilling and reskilling initiatives. The rise in L&D qualifications and the emphasis on personal development reflect a commitment to professional growth, even in uncertain times.

As organisations navigate these changes, prioritising structured career pathways, mentorship programmes and hybrid work models will be crucial for retaining talent and fostering a sustainable work-life balance. harnessing professional networks and investing in emerging technologies will position both individuals and organisations for success in a rapidly evolving landscape.

Download the full report HERE

Watch a video interview with Learning News about the survey HERE