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Blue Eskimo helps organisations to plan their expansion with market analysis service

Specialist training recruitment and consulting company Blue Eskimo launches market analysis service, to help training and e-learning companies better plan their delivery, sales and marketing strategies.

Expanding even a successful business can be a challenge at best, and a major risk at worst. This is especially true for training and e-learning companies, perhaps when entering a new geographic region, or entering a niche market - or launching a new product.

Blue Eskimo, the specialist recruitment and consulting company focused on the learning and development market, has announced that it can now provide a market analysis service to take the risk out of new ventures.

According to Blue Eskimo director Nick Jones, the service will save training and e-learning companies time and money. "Entering a new market or launching a new product can be time-consuming and expensive," says Jones. "Companies can't afford to get it wrong. They need background knowledge in order to plan properly and prepare for all eventualities. They may even need to gain enough knowledge to be able to decide whether or not a project is viable."

Blue Eskimo's service is tailored to the specific need - whether that's looking at market viability, assessing and profiling competitors, benchmarking against competitors or evaluating products. "We can even help training companies to engage with large organisations, by researching the organisation to assess its requirements, understand its buying processes and identify buyers," says Jones.

What makes using Blue Eskimo a better proposition than using a standard research, mystery shopping or analysis company is its market specialisation, believes Jones. "We have in-depth knowledge of this industry," concludes Jones, "which helps us to provide more accurate answers to key questions - and do it far more quickly."

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